Challenge

Hanover Travel and Transportation primary challenge was the lack of a strong brand identity, which made it difficult for the company to differentiate itself from its competitors. Additionally, the company’s old website was outdated and not optimized for search engines, which made it challenging to attract new customers and drive traffic to the website.

Solution

I began by conducting a thorough analysis of Hanover Travel and Transportation business, target audience, and competitors. Based on this analysis, I recommended building a new website that would be optimized for search engines and designed to appeal to Hanover Travel and Transportation Company’s target audience.